Apoteket, a Swedish state-run pharmacy chain, has been sued for male discrimination. When they began to sell over-the-counter sex toys this summer barely an eyebrow was raised. Now they are filled with sexual discrimination because they don't have any erotic toys for men. Apoteket was told to have a "misguided and untrue view of sexuality whereby a woman with a dildo is seen as liberated, strong and independent, while a man with a blow-up vagina is viewed as disgusting and perverted". Apoteket's spokes person has replied that there's a general lack of erotic toy products of a similar good standard for men on the market.
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