"We might think 2€ for a bottle of water in a café is expensive but in fact they are 2€ spent on not drinking a coke". This argument is the only one I've heard that makes me understand why water bottles have been so extremely popular in recent years. Next obvious step is someone taking action against the immense waist of plastic used to serve this need. MySigg lets you customize your own water container with 144 bottles and 44 lids to create what they hope might become the next big thing - the re-usable water bottle.
